The Basketball League Coordinator (Johor, Malaysia) will play a key role in launching and growing a new basketball league in Johor, Malaysia. This individual will be responsible for business development, marketing, team recruitment, sponsorship acquisition, and operational management. The ideal candidate is a self-starter with a passion for basketball, strong entrepreneurial skills, and experience in sports management, business development, or event organization.

Business Development & Growth

• Develop and implement a strategic plan to establish and expand the basketball league across Johor.
• Identify and secure partnerships with local businesses, sponsors, and community organizations to drive revenue.
• Build relationships with schools, universities, sports complexes, and community centers for league venues.
• Research and analyze market trends to optimize league offerings and attract more participants.

Marketing & Brand Development

• Work with the marketing team to create campaigns (social media, email, community outreach) to attract players, teams, and fans.
• Organize promotional events, tryouts, open gyms, and community engagement activities to generate excitement.

League Operations & Management

• Organize and manage all league logistics, including team registration, scheduling, and game-day operations.
• Enforce league rules, policies, and safety guidelines.
• Hire and coordinate referees, scorekeepers, and event staff.
• Ensure a high-quality game experience for players, spectators, and sponsors.

Community & Player Engagement

• Build strong relationships with basketball organizations and stakeholders across Johor.

Financial & Administrative Responsibilities

• Oversee league budgeting, financial planning, and revenue streams.
• Manage registration payments, sponsorship deals, and operational expenses.

Qualifications & Skills

• Entrepreneurial mindset with experience in business development, sales, or sports management.
• Strong knowledge of basketball rules, league operations, and competitive structures.
• Excellent networking, negotiation, and relationship-building skills.
• Strong experience in marketing, sponsorship sales, and social media management.
• Ability to manage multiple responsibilities in a fast-paced startup environment.
• Strong problem-solving skills and ability to handle on-site issues.
• Proficiency in event planning, budgeting, and sponsorship acquisition.
• Willingness to work evenings and weekends to support league operations.

Preferred Qualifications

• Experience launching or growing a sports league, tournament, or event.
• Background in sponsorship sales, fundraising, or community engagement.
• Familiarity with sports management software and digital marketing tools.
• Fluency in Malay and English is preferred.